Hull City Marketing Strategy Essay Example | Topics and Well Written Essays - 3000 words

Hull City Marketing Strategy - Essay ExampleChocolates are commonly used in Christmas time, which presents a good opportunity for Thornton to promote their crops. The union continues to adapt crude strategies to meet consumers gets and be competitive during Christmas time in Hull. It has established various strategic plans for the business to create a competent organizational process, increase its sales and margins, incentives and measurability. Different media channels exit be used to promote the campaign slogan Christmas time-chocolate heaven. The slogan bequeath strengthen the see of Christmas time as a great time to celebrate and have a relaxing present moment using Thorntons range of products such as variety of chocolates wedding favors, corporate gifts, and hampers boxes. The case demand of the Company will provide an opportunity to evaluate the whole aspect of planning for considerable harvest-feast during Christmas time. Table of Contents Executive Summary 2 Table of Contents 2 Introduction 4 SWOT MATRIX 5 11 Marketing Objectives 6 111. Target Markets 7 IV harvest-home Offering 8 V. Brand/Product Positioning 8 VI Marketing Strategies 9 Consumer sort 9 Marketing Mix For The Marketing Strategy 10 Product 10 Place 11 Price 11 Promotion 12 Vii Implementation and Control 14 Sales summation Objectives 14 Increased Product/Brand Awareness Objectives 14 Viii Budget 14 auxiliary 15 Appendix 1 15 Appendix 2 17 Appendix 3 17 Appendix 4 17 Available at Financial Times LTD 2012, Thorntons PLC Markets data http//markets.ft.com/Research/Markets/Tearsheets/Business-profile?s=THTLSE 18 Works Cited 19 Introduction Christmas time is an entertaining forum where the concept of gift shift is much eulogized. It is a season that main waits with expectations as they appreciates and end the year with the loved ones. Indeed, this season raises the need to exchange gifts to the loved ones and as chocolate remains the best gift for someone special. In the British c ulture, chocolates augment love language and thought as romantic (Hull City, 1961). During Christmas time, most young couple watch exchanging gifts to their partners as a sign of love and appreciation. Particularly, most men pamper their women with gifts as they are beings who are relationship oriented. In most cases, women are given chocolates as presents as it enhances the feeling of being cared, pampered, and loved. many a(prenominal) people believe that there are creative delegacys of using chocolates in Christmas time in any case eating them. For instance, Clayton (2009) believes that it can creatively used in bedroom for sensual treat and a disclose ingredient of feeling good. Thornton can utilize this to promote their products during Christmas season as a perfect way of showing appreciation to the loved ones and creating a relaxing moment. To promote products, the marketing strategy plan will present a SWOT matrix, identify the marketing objectives along with target grou p, product/brand positioning, and product offering. Eventually, the company will present the budget implementation and control of marketing planning. This will create a platform to understand the key strategies of being competent during Christmas seasons. In doing this, we will highlight the major competitors of the company to highlight the possible strengths, opportunities, threats and weaknesses of the