International and Strategic Marketing Essay -- Business Marketing

International and Strategic Marketing The globalization of business markets from domestic to international has generated a unique competitive advantage for all the organizations whose products and services are being welcomed by the customers all around the world demanding mass marketing efforts. In this regard, marketing research in the international environment is having different methodology and complications with respect to geographical boundaries of a specific country in which penetration and development of a product is required. Therefore, an international market planning with strategic aligned goal, for development in the global world should be the objective of marketers to captivate international market leadership. Introduction The gravity of globalization in today’s modern era in the business world is increasing enormously due to faster means of communication, transportation, technology, and rapid financial streams. The product that is being produced in a specific region does not have limitations of boundaries. A Russian student can be wearing Italian T-shirt, driving in a German car going to meet his friend in a Chinese restaurant. This example is not astonishing because it is a general practice and nowadays everybody can illustrate the true meaning of world global market place. Hence, marketers are required to analyze this gravity of globalization and have to consider international marketing in their strategic goal of marketing plan. Marketing is the well known concept of anticipating customer need or demand then analyzing how marketers are going to fulfill that demand or need and finally satisfying customer need or demand. If the customer is really satisfied by gauging th... ... Works Cited Cateora Ph., and Graham, J.,(2002), International Marketing, 14th edition, (n.d): McGraw Hill. Davis, S.M., (1987), Future Perfect, New York, (n.d): Addison-Wesley. Hamel, G. and Prahalad, C.K, (1996), Competing for the Future, (n.d): Harvard Business School Press Kotler, Philip and Armstrong, Gray, (2008), Principles of Marketing, 12th edition, India: Prentice Hall Kumar, V. (2000), International Marketing Research, N.J: Prentice Hall Payne, Results of Poor Cultural Awareness, (n.d) retrieved August 4, 2010 from Wind,Yoram, Douglas,Susan P. and Perlmutter, Howard V. (Apr., 1973), Guidelines for Developing International Marketing Strategies, The Journal of Marketing, Vol. 37, No. 2, pp. 14-23 , Retrieved 4 August,2010, from

Literacy Narrative Essay

Throughout my childhood, the idea of having a college education was greatly stressed. As a result, it was my duty as the next generational child, to excel in my studies and achieve a life of prosperity and success. Learning became the basic foundation of my growth. Therefore, my youth was overtaken by many hours spent reading and writing what was known to be correct â€Å"Standard† English. I first found this to be a great shortcoming, but as I grew older, I began to realize the many rewards acquired by having the ability to be literate. During adolescence, I began reading and writing through a fundamental learning program called, â€Å"Hooked on Phonics. † This program consisted of long hours spent reading short novels and writing elementary phrases which were commonly taught in the second and third grade. With the motto, â€Å"Improve your child’s reading and writing skills in just four weeks! † I was bound to become the next Mark Twain. The method of this course specialized in the improvements of word acquisition rates as well as reading speed; however, it lacked in the area of teaching comprehension. At a young age, I was instilled with the dire need to be highly educated and although I was unable to experience a fun and adventurous childhood like many other children, I am grateful for being raised with a greater knowledge and wisdom than that ingrained in many. From my past experiences, I have grown to prefer reading over writing. When I am reading, I can visualize the text in any way that I see fit. It is almost as if I am rewriting the novel using the illusions that I feel express the words in a passage. For example, in the current independent novel I am reading, it portrays a woman of high stature who is able to lure men in, like a hunter does its prey, and feed on their weaknesses. When I am reading this phrase I automatically visualize a fisherman trying to catch a fish using his worms as bait. Although this illustration has no reference to the novel, it is the picture that I chose to use, depicting the woman and her way of getting what she wants. As the audience, I have control over what I am reading and can express myself in any way that I would like, without having to worry about what society thinks of my views and opinions. Unlike reading, when writing, it is important that grammar, spelling and vocabulary terms are used correctly, therefore restricting me from writing in the way that I would prefer. The most stressed phrase while in high school was, â€Å"It is not the content of the essay, but rather the mechanics of grammar and speech that are most prominent. † Unfortunately, I have never been one to enjoy the art of writing. In fact, I was recently given a diagnostic test, determining at which level I write and whether or not I should be upgraded to a higher achieving English class. Unfortunately, I did not pass the test with flying colors. This was not due to the fact that I am incapable of writing a good paper, but rather that I am unable to write in a limited amount of time, using the emphasized principles of correct; grammar, vocabulary and spelling. In the reading, Shitty First Drafts, by author Anne Lamott, it is a fact that in order to write a brilliant paper, a first draft must be created. According to Lamott, â€Å"The Only way I can get anything written at all is to write really, really shitty first drafts, all writers write them. † (94) This is a quote in which I can relate being that in order for me to begin a final draft, I must first have written a first draft, usually one that is in absolute disarray. From here I can begin my journey into the final essay. This is one reason why my diagnostic writing was so disorganized; I didn’t prepare any sort of rough draft to guide me through the writing processes, which inevitably lead to my remaining semester in Writing 01 instead of Writing 10. Writing is an area that requires much preparation and efficiency, ultimately resulting in my reluctance to write just for the heck of it. Overall, writing is too complex! It is rather important to be well-rounded in the aspects of reading and writing. Our country is built on the belief that English is one of the greatest languages of the world and without it anything properly called â€Å"thought† is impossible. Although there are many types of different cultures in America, in order for us to communicate, it is greatly emphasized that we all have the ability to speak and write in the same language. For instance, if I were to visit a foreign country, it would be to my benefit to speak the same language as others. This same principle is being stressed in America today. As foreigners migrate to America, they have an obligation to learn the culture, speech and skill, learned by other American citizens and use them to their own advantage as a mean to get ahead in life. It has become a proven fact that in order to succeed in America-with a number of relatively minor although often highly visible exceptions-it is important to speak, read, and understand English as most Americans speak it. It is also a fact that people who don’t learn to speak â€Å"Standard† English have a much more difficult time achieving job and career success. An example of this theory is found in the short story titled, â€Å"Talking in the New Land,† by Edite Cunha. Edite and her family are a valid example of how, speaking one language which is culturally different than that of the common language can be a disadvantage in the long run. Throughout the story Edite and her family struggled to communicate because they had no knowledge of how to convey their issues to others. According to Edite, â€Å"I looked at her blankly, not knowing what to say. What was a Social Security number? † (549) As a result, her father was unable to collect on his unemployment and they failed to pay their rent. This is largely due to their inability to speak the English language. In any event, Edite had no choice other than to begin her lessons in learning â€Å"Standard† English for the sake of her and her family. The American language, commonly referred to as â€Å"Standard† English, is one of the most widespread languages in the world and therefore has become a tool that can help people of different backgrounds communicate with one another. It bestows a power that is almost invaluable, a power which allows us to have our own views, opinions and preferences. It gives us the freedom of speech, (The First Amendment) which inevitably allows us to express our ideas and thoughts in every fashion possible, without having to gain permission from the rest of society. There are many connections between my reading experience and the power of language. I am given the power to read in the privacy of my own home without the interruptions of others. Therefore, I am able to read aloud and gain an understanding of the text, without having an audience to critique my reading skills. I am given the power to express my opinions and views without having to debate why I had that sort of reaction to the reading. Lastly, I can read at my own pace. I have no obligation to read speedily in order to seem as though I have no complications with the words in the text. In my opinion, people should be given the right to speak and read in any language that they wish. Although, it may benefit them to be knowledgeable in the speech that is being taught and spoken in the common country, everyone has their own cultural background and each has the right to be literate in the way that they desire. They were given the right to freedom of speech through the First Amendment of the Bill of Rights and therefore, have the right to speak in their own native language. Literacy plays a major role in the lives of humans today. It gives us the power to read, speak and write and is therefore a valuable asset to society and the development of its economy.

Cloud Computing Architecture Technology Architecture

Cloud computing architecture is the design of cloud computing. It consists of components needed for cloud computing to function properly. Front end contain applications/platforms that users can use to access back end components. Back end contains the â€Å"cloud† part of the architecture such as the cloud storage and networking. The reason why it’s significant in the technological world is because it allows users to store data into an online platform. In doing so, this eliminates the need to continously backup and re-download data from one computer to another computer. As technology continue to rapidly evolve, the need for cloud computing becomes evident. It allows users to stay connected with their data from any computer that they use. In the†¦show more content†¦The back end platforms and infrastructures are the most important components in the cloud computing architecture due to the fact that it stores the data obtained by the front end applications into the storage servers. An example of a back end platform is the database. A database consists of data that is organized in a certain way depending on how it is organized. SQL is a programming language for storing data inside a table. The type of database also determines how that data will be accessed. To access the database in SQL, the developer has to create a code to display only the data that belongs to the user and the data that the user is calling for. The back end infrastructure contains both hardware and software that is necessary for cloud computing to function properly and effectively. One component of infrastructure is the storage servers. The storage servers are owned by the cloud service providers and those servers process their customer’s data. Figure 2: A picture of multiple servers[6] As shown in figure 2, since big companies like google have a lot of users who uses Google Drives, they need tons of servers to keep up with demand. Cloud computing architecture can be very complex. Many companies are trying their best to improve their architecture by adding different kinds of hardware and software in order to improve their cloud performance and security. The next section will have more information about theShow MoreRelatedThe Cloud Computing Technology Is An Architecture Based On Saas And Paas Over Internet1112 Words   |  5 Pages According to Duncan, â€Å"Architecture Dr. Schadt† is a founding member of â€Å"Sage Bionetworks†. This is helped in initiative design to support or build the database (Duncan, 2009). In today’s world organizations looking forward to have more powerful computing to successfully achieve their projects or goals. â€Å"As the case of extreme scientists† states cloud c omputing, as professor â€Å"Varma† says, the usage of cloud computing been highly impacting in organizational growth, based on software as a serviceRead MoreResearch Paper On Cloud Storage1091 Words   |  5 PagesCLOUD COMPUTING ARCHITECTURE Research on Cloud Data Storage Technology and Its Architecture Implementation by Kun Liua, Long-jiang Dong Cloud storage can be simply understood as the storage in cloud computing, and also can be considered to be a cloud computing system equipped with large capacity storage. Accessing files is a WebOS--eyeOS Hadoop Data Nodes Clients Client Chunk server â‘ ¥ Data C4 C1 Client †¦ †¦ â‘ ¡ Chunk Handle â‘ ¤ Chunk Handle C0 C2 C3 Chunk serve r2 C4 C2 Chunk server M C0, C1 C2 C3Read MoreWhat Is Cloud Computing And Distributed Systems?957 Words   |  4 Pagesstorage method and achieve file distributed storage as well as fault-tolerant control using HDFS technology is been discussed. EysOS is also the file access interface for users and files can be saved in the cloud storage clusters by this interface. †¢ Cloud server (Cloud Name Node): Cloud storage cluster based on Hadoop includes cloud server (Name Node) and cloud storage center (Data Node). Cloud server is the name node in Hadoop which manages file system namespace, computes the mapping fromRead MoreCloud Computing : A Key Differentiator And Competitive Edge Between Cloud Essay1315 Words   |  6 Pages Abstract - Cloud computing is architecture for providing computing service via the internet on demand and pay per user access to a pool of shared resources namely networks, storage, servers, services and applications, without physically acquiring them. So it saves managing cost and time for organizations. Cloud security is becoming a key differentiator and competitive edge between cloud providers. While it is important to take advantages of could based computing by means of deploying it in diversifiedRead MoreBusiness Analysis : Consumerization Type Technologies ( Harteveld ) Essay1385 Words   |  6 Pagesdifferently about the technologies they use and how those technologies enhance the end-user experience, while also balancing the supportability and security of the I T environment. Technologies must not hinder employee productivity, and yet must protect enterprise data and the firm’s intellectual property. Consumerization has also forced CIOs to make significant changes in policies, security, and infrastructure. Additionally, CIOs must consider the end-user’s use of the technology, and consider theirRead MoreDifferences Between Software As A Service And Web Services954 Words   |  4 Pages Cloud Computing Introduction Today here in this report we are going to discuss about similarity and differences between Software as a Service (SaaS) and Web Services. Cloud computing is commonly used technology worldwide in business organizations and other workplaces. In this report we will emphasize on some essential concepts that are related to cloud computing such as SaaS and Web Services. Both are essential concepts that are implemented by usersRead MoreHadoop Is Based On Master / Slave Architecture851 Words   |  4 Pages Hadoop is based on Master/Slave architecture. Master is responsible for NameNode and JobTracker while Slave is responsible for DataNode and TaskTracker. Job Tracker initiates the task and keeps track of each task. TaskTracker manages local data processing and collects its result as per the requirement of application. It also sends a report on the progress of tasks to JobTracker. NameNode and DataNode are responsible for HDFS tasks while JobTracker and TaskTracker are responsible for MapR educe tasksRead MoreEssay On Cloud Computing1255 Words   |  6 PagesAbstract Cloud computing is an emerging technology these days. Cloud computing is the development of distributed , parallel ,grid computing and virtualization technologies.In this paper,we actually explore the architecture of cloud computing as well as we explore distributed , grid and utility computing. We also address the several popular cloud computing platforms. In this paper, we aim to point the risks of cloud computing. We identified several challenges from the cloud computing adoption perspectiveRead MoreDesigning A Data Centre Topology Architecture1648 Words   |  7 Pagesmultiple lines of business. Also our Distributed Cloud vision will require that we implement new infrastructure (NFVI) in a number of our core, edge and access locations. To support this, we will create a Data Centre topology architecture that lays out which locations will be upgraded to support what sort of virtualised network functions. Refer to Figure 5 - IP Network Simplification example below. This Network Data Centre topology architecture will also need to be supported by a new IP networkRead MoreCloud Of Cloud And Cloud Computing1734 Words   |  7 PagesCloud Based Services Introduction Cloud computing is an Internet-based type of computing through shared computer processing resources. Data is availed through the device on demand. In cloud computing provision of resources is achieved through an Internet connection. Resources shared include servers, storage, services and applications. History of Cloud Computing The term cloud computing was first coined in 1996. However, the idea of sharing computing resources was conceived in the early 1970’s. Cloud